engineering website and wechat integration
Polytek Group is an engineering company specializing in the design and installation of kitchen, refrigeration, and laundry systems for large enterprises including Coca-Cola and Disneyland. The goal of this project was to refresh its visual identity and redesign the existing, outdated website to match their company vision and help to enter international markets.

challenges & process
After receiving and understanding initial requirements, the process started with competitors benchmarking and analyzing an existing website. However, that did not bring any interesting insights because of the poor quality and outdated content of those websites.

Instead, I organized a workshop session with the client, marketing consultant, and Hgat design studio ( visual identity and ui) to understand better the company's vision and needs. We agreed that since Polytek is the B2B we will need to focus on building a client’s credibility by displaying their best case studies, customer testimonials, and a full list of projects in the form of a timeline.

At the same time, we decided that visual identity could be updated and we will need to organize remote photo shooting for their projects which hasn’t been ever documented despite the size and importance of those projects.

After agreeing on basic architecture and low fidelity prototypes the design process started first with visual identity update and then UI design. We presented only one UI design version to the client that was accepted and developed later.

One of the critical factors for Polytek was mobile support because most of their communication with potential and existing customers is done through the WeChat platform. After development, we focus on testing different devices and less common mobile browsers to make sure that everything works well. Although the final website is fully responsive and works well on mobile devices we also set up and integrated Polytek's WeChat public account to address the Chinese mobile market.